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Tourism and Hospitality in Sorrento Coast are the driving engines of the area's economy, both for its natural and cultural beauty. Since ancient times, people considered it a magic land where relaxing and enjoying the quiet, and inspiration to artists and writers.

Sorrento Coast at the time of Ancient Romans

The wealthy Roman patricians and emperors built their villas in Sorrento Coast because their shores and hills attracted them. They used to spend the Summer and Otium periods. Considering the variety of the villas' rooms and the use of inside and outside spaces, we can understand how they love and enjoy the natural beauty.

With the Roman Emperor's crisis, Sorrento Coast had a slow decline. During the following centuries, its people suffered several Saracen pirates' sacks and often catastrophic natural events.

It was a long, complex and tormented period, which ended only in the XVI century when the first signs of revival were.

Grand Tour Age in Sorrento Coast

Sorrento Coast has always played a vital role in the regional and national tourist scene and is rightly one of the main destinations in the Mediterranean.

In the late eighteenth century, with the arrival of the first tourists and travellers, the first forms of accommodation began to be organised. In Massa Lubrense, the University-owned two taverns for 'pilgrims' accommodation', and in Sorrento, in 1777, the first hotel on the Sorrento Peninsula was opened.

In addition to the Italians, many foreigners, especially English and Germans, arrived. Thus Campania and Sorrento Coast, even if late compared to other regions of Italy, managed to enter the Grand Tour of international tourism.

Artists and writers discover Sorrento Coast

Alongside scientists (naturalists and volcanologists), the first to arrive in the Sorrento Peninsula were artists and writers.

In October 1839, with the inauguration of the new road between Castellammare and Sorrento, the isolation of Sorrento Coast, until then only reachable by sea, was interrupted and favoured the influx of cultured and refined travellers who consolidated its fortunes. The growth also came about thanks to new trends in the types of travellers. In addition to those who set out to undertake the pre-established Grand Tour route, other travellers conceived of the journey as an expression of an inner need in search of an expression more projected towards knowledge of the traditions and customs of local societies. There was a growing tendency to stay in a particular place for a more extended period (months or even years).

Between 1839 and 1860, along with writers, musicians, poets and painters, the most exclusive European aristocracy arrived on Sorrento Coast, attracted by the enthusiastic descriptions of previous travellers. After the unification of Italy, the influx of tourists increased further with the arrival of numerous European royalty and middle-class members (industrialists, merchants, landowners, etc.) who saw their stay in Sorrento as an essential opportunity for social advancement.

The 19th century: the development of the hospitality industry in Sorrento Coast

In 1820, accommodation was few and poorly furnished. It was not until 1837 that the accommodation situation improved: authentic hotels, flats in villas and palaces, or more modest solutions in the homes of local people. Many noble families, often in financial difficulty, tried to increase their income by renting to foreigners.

Throughout the century, tourism on the Coast continued to be limited to the privileged few. But in the last decades, with the reorganisation of agricultural and inlay sectors, it started to be looked at with increasing interest for the significant implications it could bring.

Since then, initiatives have multiplied, and new entrepreneurs have joined the hotel sector: new accommodation facilities have been built, many of the old ones have been modernised, connections have been improved, and the area's infrastructure has been improved. With these improvements, the flow of tourists also increased, especially from abroad: touring Europe was no longer just an adventure dictated by specific motivations (art, culture, archaeology, music, painting) but became an actual holiday.

From the post-war period to the present days: Sorrento Coast is for everyone

Until the mid-1950s, tourism was confined only to Sorrento and to an upper social class. We have to wait until the last decades of the 20th century and the beginning of the 21st to see tourism on Sorrento Coast open up to ever more comprehensive social classes and development of demand for accommodation and visitors in the other resorts.

No longer just hotels and luxury accommodation, but also the spread of sea bathing and pleasure boating. Less elitist tourism for families and users who have begun to use non-hotel structures (ex. second homes, holiday homes and campsites).

Vico Equense’s hospitality

Vico Equense is the calling card of the Sorrento Coast. It has emerged as the resort on the Sorrento Coast most chosen by Italian tourists after Sorrento in recent years. Perhaps it is because of its sea, mountains, hills and wide beaches.

Its urban centre rises on a promontory overlooking the sea. Its lands have welcomed ancient civilisations, such as the Italic, Etruscan and Greek, to film sets, as its Cinema Museum attests.

The Casali, urban centres renowned for their agricultural and dairy products, such as Provolone del Monaco DOP, are on its hills.

If you are a sporty type, you might be interested in hiking on Monte Faito, where in summer various sports are practised in the 'Centro Sportivo'.

On the other hand, if you are looking for relaxation, Vico Equense is also a renowned spa resort, thanks to the sulphurous spring of Scrajo, located at sea level.

Vico Equense’s hospitality and restaurants

Vico Equense has a long tradition in hospitality. Its citizens welcome guests and visitors with warmth and make them feel at home, so much so that many of them are often tempted to return to Vico Equense again.

The town offers a varied range of accommodation, with two- to five-star hotels, campsites, B&Bs and farm holiday establishments surrounded by greenery. Miix of charm, modernity and reliability of facilities located throughout the hills and mountains and along the coast where the warm welcome of the South Italy triumphs.

For gourmets, there is a choice of countless dishes prepared in 150 or more restaurants, pizzerias, pubs and unmissable places to eat and drink. Some of its restaurants are owned by starred chefs and mentioned in international food guides.

In short, the tourist offer of Vico Equense satisfies all palates and is suitable for all budgets.


Comune di Vico Equense - Ufficio Turismo e Cultura

sede legale Corso Filangieri, 98
Tel.: +39 081/8019100
sede operativa Viale Rimembranza, 1
Tel.: +39 081/8019500
Cod. Fiscale: 82007510637
Part. IVA: 01548611217
80069 Vico Equense (NA) 

Official site of Vico Equense - ©2023 Tourism & Culture department. All Rights Reserved


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